WHO
WE ARE

LARAW is a team of socially conscious creative people, who are determined to make a difference!

TEAM MEMBERS

and

CONTRIBUTORS.

AV!VA

AV!VA (pronounced Aviva) is a singer, musician, songwriter, music producer, and is LARAW's spokesperson.

Multi-instrumentalist AV!VA began her musical training at age 7 with the study of the piano, and from there continued her musical training. She’s studied many instruments, mastering the saxophone and marching percussion, paving the way for her invitation to join several jazz and concert bands.

AV!VA writes and records her own music, and also works with world-renowned producers.

AV!VA won the "Best Emerging Artist" Award 2018 from the Valley Cultural Center in Los Angeles for her live performance of her original music in front of an audience of 6,000.

Her comfort in front of the camera can be tied to her modeling and acting, as she has been seen in various venues from the runways of New York to the billboards of Hollywood.

AV!VA also wrote, produced and sings the title song for the short film "Destinova" from the film series "The Dirt Merchants", based on the critically acclaimed Amazon Bestseller with the same title, which will feature additional songs by AV!VA.

AV!VA is co-writer and producer of LARAW's flag ship anthem "Love And Respect All Women".

AV!VA live at Warner Center Park, Los Angeles, 2018

AV!VA at the Concerts in the Park series, North Hollywood, 2019

Website: AvivaMusicUSA.com

contact@avivamusicusa.com

Sheldon Reynolds

Grammy-nominated guitarist, producer, songwriter, long-time member of mega-group Earth, Wind and Fire and the Commodores, and co- writer of the song "Love And Respect All Women".

Sheldon is widely known as former lead guitarist and vocalist for the legendary group Earth, Wind, and Fire. During that era, he also recorded with the group Chicago. His tenure with Earth, Wind & Fire lasted 14 years from 1987 to 2002. He later played and produced music for Capital recording artists, Sun. He had joined The Commodores in 1983 and remained with the group for 4 years. Sheldon then joined Experience Hendrix, the family company of Jimi Hendrix, realizing another life-long dream of being involved in the musical legacy of the greatest guitarist of all-time.

Sheldon received an Image Award for lifetime achievement as member of Earth, Wind & Fire. He was nominated for a Grammy for the popular song "Sunday Morning", which he wrote and recorded with EWF.

This experience lead to a project which he produced, called "Power of Soul", for which he produced artists, such as Prince, Lenny Kravitz, Sting, Santana, Eric Clapton, John Lee Hooker, Stevie Ray Vaughn, George Clinton, Bootsy Collins and Earth, Wind and Fire.

Sheldon worked as writer and performer with well-known artists, such as Taste of Honey, Kirk Whalum, the Pointer Sisters, Stephanie Mills and Paula Abdul. His vocal work includes the musical soundtrack from the motion picture Glory, theme music for the hit television shows Who's The Boss and Chicago Hope.

In March of 2015, Sheldon with Brian Culbertson had the number 1 tune on Billboard Charts Smooth Jazz Category Think Free (Live). This past summer, Sheldon co-wrote and sang the first single and number one song "Always Remember" from the Brian Culbertson CD "Bringing Back the Funk". He also wrote music and appeared in the show "Sunny in Philly" with Danny Devito.

Sheldon's hidden passion is astronomy and the effect it has on musical creativity.

Sheldon has produced a short video called "Images of Life", asking the question if there is life on other parts planets.

Sheldon was an Associate Editor for Astronomy Magazine, provided support for

the research organization SETI Institute, whose mission is to explore, understand, and explain the origin and nature of life in the universe. SETI stands for the "Search for extraterrestrial intelligence".

When Sheldon isn’t performing with Kalimba The Spirit of Earth, Wind and Fire, he is working on "Behind the Groove", an educational music television interview series, for which he is executive producer and co-creator.

Jesse C. Moore Jr.

LARAW CFO

No matter what the challenge is Jesse C. Moore Jr. has been blessed with the ability to have vision, a cross functional expertise in combining strong organizational skills, business wisdom and innovative strategies.

A collegiate and professional baseball player with a B.A. in Psychology from University of California, Irvine.

Business and Corporate experience with companies such as Mega Sports and Entertainment, Frito Lay Inc. and Los Angeles Times. Experiences ranging from Business Operations, Sales, Marketing, Promotions and Event Planning.

Because of these experiences and 30 years in customer service, he has developed a consistent history for recognizing and solving problems, ability to plan, organize and lead meetings with excellent interpersonal and analytical skills.

A man of faith, Jesse has given back to the community for close to 30 years in leadership between Second Baptist Church Santa Ana, Ca. and West Angeles Church of God in Christ Los Angeles , California. More then 27 years as Deacon under Presiding Bishop Charles E. Blake Sr. Along with mentoring at church, board member University of California, Irvine Black Alumni Chapter 2 year term as Vice President of Mentoring , Vice President of Recruitment and currently President for 2019.

Business Manager for Sheldon Reynolds former member of Earth, Wind and Fire.

An advocate for Parkinson` s which Sheldon Reynolds is currently living with. Business Development Promoter for Kalimba The Spirit of Earth, Wind and Fire.

Currently involved in the development of the following Television Shows:

* Behind the Groove a interview and educational show about Unsung Hero` s Behind Hit Songs

* Comedy Smackdown The spectacle of professional wrestling meets standup comedy.

Developing Regional Sales, Marketing and Promotional Strategy for Energy Drink High Roller.

Author of the book Skills for Career Development for the purpose teaching the basic skills needed for entering the workforce. Book is available on Amazon in paperback and ebook.

A person with a heart for giving back to others.

info4LARAW@gmail.com

ATTN: Jesse Moore